MobileTECH Ag 2020 brought together technology leaders, innovative developers, early adopters and the next generation of primary industry operators from throughout New Zealand and Australia. MobileTECH is an annual event showcasing the digital technologies transforming the agricultural, horticultural and forestry sectors.
2020 Event Summary
MobileTECH Ag 2020 transitioned into an online event
Given the global COVID-19 pandemic, which closed down international borders throughout the world, we decided to reformat MobileTECH Ag 2020 into an online only event series. Six interactive technology webinars were developed and run for all our delegates, speakers and sponsors. While it was disappointing for all that we could no longer hold the physical event in Rotoura, New Zealand, this year, we completely understood and supported the Government's policy to protect the health and safety of our delegates - and the country.
Since 2013, MobileTECH Ag has been the only event of its type to bring together the technology leaders from right across the agricultural, horticultural and forestry sectors under one platform.
MobileTECH Ag 2020 theme was 'Thriving on Smart Data'.
The key message from the last couple of years has been the need to better understand and utilise operational data to make smarter business decisions. New digital technologies like artificial intelligence, machine learning, The Internet of Things (IoT) and robotics, are continuing to drive massive change within New Zealand's primary production sector. Our industry leaders are working alongside agritech companies to develop the tools necessary to compete in both our local and international markets.
The New Zealand agritech sector, which in 2018 exported $1.4 billion worth of agritech products, is expecting substantial growth, especically as we head out of the current COVID-19 pandemic. Key initiatives, thought organisations like Agritech NZ and Callaghan Innovation, are building significant Government and international support to further capitalise and develop technologies in this sector. It is an exciting time. It is also an important opportunity to create real solutions and improve productivity within the food and fibre sector.
In total, over 2.7 Zettabytes of data exists in our digital universe, with 90% of it created within the last two years. Over the next year, we will generate 1.7 megabytes per person per second - however, less than 0.5% of the available data is being analysed.
The New Zealand primary sector is rapidly accumulating data, through the remote sensors in our fields, GPS units tracking our vehicles, UAVs and satellite imagery data and electronic tags attached to animals. Smart companies are using this data to solve real-world issues.
5 key discussions at MobileTECH Ag 2020:
- What are the key digital technology trends and opportunities for the sector?
- How are technologies and innovations being adopted by leading agricultural, horticultural and forestry companies?
- How can we learn from recent successful case studies between technology developers and industry producers.
- Is data ownership, transparency, collection, use and security a major issue moving forward?
- As digital technologies transform the industry, how do we integrate the next generation of producers and better engage existing managers?
Online Series Outline:
- Part One | Wed 15 April 2020 - Designing agritech together - How to empathise, understand and build with your customer
- Part Two | Fri 17 April 2020 - Aligning with global agricultural standards and open source technology - the role and opportunities for NZ businesses
- Part Three | Mon 20 April 2020 - Connectivity for rural productivity
- Part Four | Wed 22 April 2020 - Wearable technologies empowering the worker
- Part Five | Fri 24 April 2020 - Agritech Industry Transformation Plan
- Part Six | Wed 29 April 2020 - Targeting big Issues with technology
Key Technologies Covered
Mobile technologies ⋅ Artificial Intelligence ⋅ Machine learning ⋅ Internet of Things ⋅ Augmented & virtual reality ⋅ Blockchain ⋅ Cloud computing ⋅ Automation ⋅ Sensors ⋅ Platforms ⋅ Connectivity ⋅ Big data ⋅ Robotics ⋅ Satellite mapping ⋅ Remote assistance ⋅ Data ownership ⋅ Apps and more
Technology developers and suppliers ⋅ Agritech companies ⋅ Corporate producers (large scale farms, orchards and plantations) ⋅ R&D managers ⋅ IT managers ⋅ Entrepreneurial operators ⋅ Early adopters ⋅ Industry consultants ⋅ Researchers ⋅ Public sector organisations
Data Systems Analyst, Plant and Food Research
Brett Davis is a Data Systems Analyst. He is part of a team creating and implementing a new data management system for Plant and Food Research’s new cultivar development programme.
Good data management is the foundation that supports knowledge-based decision-making and the adoption of new technologies.
Follow Plant and Food Research on our journey as we upgrade the data management of the world’s largest kiwifruit breeding programme with Cucumber, all without missing a beat. The destination is a transformation in the way we do research, enabled by scalable, flexible, future-proofed data management.
Chief Executive Officer, Rocos
David has a leader in commercialising innovation in nascent industries around the globe. He is currently leading a team of technologists in the world of cloud robotics. David has a deep technical background in high-load, high-scale cloud platforms, mobile, IoT, and robotics solutions, and is excited about a world where robotics are used for good.
Technologies like robotics are quickly shaking up the agri industry and creating new ways of working. Are you ready for the challenges and opportunities this new technology will introduce?
CEO, Agersens, Australia
Digital paddock technologies have the power to connect millions of farms global to bring about change locally. Agersens is leading this change through its virtual paddock technology, eShepherd. New digital systems, like eShepherd, aim to revolutionise livestock management and give farmers direct control of pastoral assets, rotation and livestock movement.
Originally from rural NSW, Jason was a co-founder of Agersens and has overseen the development and international trial programs for eShepherd.
Operations Director, Thinxtra
Decisions on balancing compliance regulations and productivity improvements will increasingly be data-driven. This will require a massive increase in the number and range of remote sensors providing this data, all the way from the source to the final customer. See how the Agritech industry is now adopting IoT solutions to collect reliable data, reduce compliance costs and increase productivity levels.
Shaun has over 20 years of industry experience in Telecommunications Networks and been involved with IoT since its early days. He is now overseeing the uptake of IoT devices and solutions in many business sectors and is now looking forward to seeing the tremendous benefits that IoT will have on all Kiwis.
Craig is passionate about digital technology and communications industry because of the opportunity it offers for improving business and personal lives in New Zealand. He is currently the Chief Executive of the TUANZ (the association for the users of digital technology and connectivity) which is helping New Zealand make the most of the digitally connected world.
TUANZ is an independent member-based organisation representing users of tech which educates and advocates for the uptake of digital technology and the improvement of communication services across NZ including rural and regional areas.
Sponsorship & Exhibition Opportunities
MobileTECH Ag offers a tremendous opportunity for companies involved in technology and development to maximise their exposure to New Zealand’s primary industry and agritech companies. Sponsors and supporters play an essential role in the continued success and growth of this key technology event and it's mission to help reshape the future of agritech.
Exhibition spaces are always at a premium and we have a well-deserved reputation of providing both sponsors and exhibitors with a unique platform for promoting their products and services to the industry. For a full range of futher sponsorship options and benefits, please contact our Sponsorship Manager, Gordon Thomson, via (+64) 7 921 1384 or email@example.com.
What Sponsors Say
- “Exceptionally well organised and well attended”
- “Excellent New Zealand and Australian contacts at this event”
- "Lots of new connections which we can now collaborate with”
Event Partners, Sponsors & Supporters
Innovatek Ltd has, over the last decade, delivered an extensive array of over 150 premier conferences, workshops, seminars, managed exhibitions, trade shows and other events throughout New Zealand and Australia.
With a strong background in the forestry industry, its key focus is on delivering technology transfer events for New Zealand and Australia’s primary industries.
The objective is to improve the performance, productive capability and profitability of local businesses throughout these sectors. For more information on Innovatek or the services we supply, see www.innovatek.co.nz.
(+64) 7 921 1382
1800 126 398 (from Australia)
Building X91, Sala Street, Rotorua 3010, New Zealand
PO Box 1230, Rotorua 3040, New Zealand
Ph (+64) 7 921 1382
c/o Distinction Dunedin Hotel, 6 Liverpool Street, Dunedin 9016, New Zealand
PO Box 904, Dunedin 9054, New Zealand
Ph (+64) 3 470 1902