Meet our ‘new’ brand, MobileTECH Ag

While MobileTECH has been running for 8 years and is well known within the primary sector, we decided to make a small but significant change to the event name. Next year’s event will be known as MobileTECH Ag 2020.

We made this simple rebranding for a couple of reasons:

  • It makes it easier for people outside of our community to instantly associate this event with the agritech sector.
  • The ‘primary industries’ text from the event logo can be removed to create a cleaner, more effective brand.
  • It drives, at least in a small way, our focus on boosting productivity within the sector.

This started from a discussion we had with delegates during the 2019 event. It made a lot of sense and, to be honest, it would have been great to make this change earlier.

It’s also important to note that, for those who already attend MobileTECH, this rebranding won’t change what makes this such a good event – bringing together agritech leaders, developers, early adopters and the next generation. We are constantly improving the programme and look forward to announcing the 2020 programme later this year.

MobileTECH Ag 2020 is being held on 7-8 April 2020 in Rotorua, New Zealand. Our theme is ‘Thriving on Smart Data’.

If you are interested in being part of the programme, please contact the programme manager, Ken Wilson, on ken.wilson@innovatek.co.nz or (+61) 452 262 337. Further information can be found at www.mobiletech.events.