NZTE Beachhead Advisor & Director – Middle East and Africa, Prime Consulting International

“New Zealand’s Agritech companies should be scaling for the global market. The GCC is an important segment because of both the food production challenges it faces and the resources available to be deployed against the problem.”

Alpha Kennedy is a New Zealand businessman who has been based in the United Arab Emirates since 2011. He is currently the Director Middle East and Africa for Prime Consulting International, which specialises in providing market entry, technical and management business solutions in the Agriculture, Energy and Water sectors, supporting both government and private sector clients in the GCC, Sub-Saharan Africa, Central Asia, South East Asia and the Pacific.

Alpha’s area of responsibility includes the GCC, Africa and Central Asia, and he has a particular focus on supporting agribusinesses scale in frontier markets by tailoring their offerings to the market conditions, enhancing technical competency and linking them with additional capital.