15-29 April 2020, New Zealand

MobileTECH Ag 2020 brought together technology leaders, innovative developers, early adopters and the next generation of primary industry operators from throughout New Zealand and Australia. MobileTECH is an annual event showcasing the digital technologies transforming the agricultural, horticultural and forestry sectors.

Premium Event Sponsor

Strategic Partner
Media Partner

2020 Event Summary

MobileTECH Ag 2020 transitioned into an online event

Given the global COVID-19 pandemic, which closed down international borders throughout the world, we decided to reformat MobileTECH Ag 2020 into an online only event series. Six interactive technology webinars were developed and run for all our delegates, speakers and sponsors. While it was disappointing for all that we could no longer hold the physical event in Rotoura, New Zealand, this year, we completely understood and supported the Government's policy to protect the health and safety of our delegates - and the country.

Since 2013, MobileTECH Ag has been the only event of its type to bring together the technology leaders from right across the agricultural, horticultural and forestry sectors under one platform.

MobileTECH Ag 2020 theme was 'Thriving on Smart Data'.

The key message from the last couple of years has been the need to better understand and utilise operational data to make smarter business decisions. New digital technologies like artificial intelligence, machine learning, The Internet of Things (IoT) and robotics, are continuing to drive massive change within New Zealand's primary production sector. Our industry leaders are working alongside agritech companies to develop the tools necessary to compete in both our local and international markets.

The New Zealand agritech sector, which in 2018 exported $1.4 billion worth of agritech products, is expecting substantial growth, especically as we head out of the current COVID-19 pandemic. Key initiatives, thought organisations like Agritech NZ and Callaghan Innovation, are building significant Government and international support to further capitalise and develop technologies in this sector. It is an exciting time. It is also an important opportunity to create real solutions and improve productivity within the food and fibre sector.

In total, over 2.7 Zettabytes of data exists in our digital universe, with 90% of it created within the last two years. Over the next year, we will generate 1.7 megabytes per person per second - however, less than 0.5% of the available data is being analysed.

The New Zealand primary sector is rapidly accumulating data, through the remote sensors in our fields, GPS units tracking our vehicles, UAVs and satellite imagery data and electronic tags attached to animals. Smart companies are using this data to solve real-world issues.

5 key discussions at MobileTECH Ag 2020:

  1. What are the key digital technology trends and opportunities for the sector?
  2. How are technologies and innovations being adopted by leading agricultural, horticultural and forestry companies?
  3. How can we learn from recent successful case studies between technology developers and industry producers.
  4. Is data ownership, transparency, collection, use and security a major issue moving forward?
  5. As digital technologies transform the industry, how do we integrate the next generation of producers and better engage existing managers?

Online Series Outline:

  • Part One | Wed 15 April 2020 - Designing agritech together - How to empathise, understand and build with your customer
  • Part Two | Fri 17 April 2020 - Aligning with global agricultural standards and open source technology - the role and opportunities for NZ businesses
  • Part Three | Mon 20 April 2020 - Connectivity for rural productivity
  • Part Four | Wed 22 April 2020 - Wearable technologies empowering the worker
  • Part Five | Fri 24 April 2020 - Agritech Industry Transformation Plan
  • Part Six | Wed 29 April 2020 - Targeting big Issues with technology
Key Technologies Covered

Mobile technologies ⋅ Artificial Intelligence ⋅ Machine learning ⋅ Internet of Things ⋅ Augmented & virtual reality ⋅ Blockchain ⋅ Cloud computing ⋅ Automation ⋅ Sensors ⋅ Platforms ⋅ Connectivity ⋅ Big data ⋅ Robotics ⋅ Satellite mapping ⋅ Remote assistance ⋅ Data ownership ⋅ Apps and more

Who Attended

Technology developers and suppliers ⋅ Agritech companies ⋅ Corporate producers (large scale farms, orchards and plantations) ⋅ R&D managers ⋅ IT managers ⋅ Entrepreneurial operators ⋅ Early adopters ⋅ Industry consultants ⋅ Researchers ⋅ Public sector organisations


1 May 2020

MobileTECH Ag 2020 Event Summary

MobileTECH Ag 2020 transitioned into an online event Given the global COVID-19 pandemic, which closed down international borders throughout the world, we decided to reformat MobileTECH Ag 2020 into an online only event series. ...

20 March 2020

MobileTECH Ag 2020 Update – An Online Event Only

Given the new directives from then New Zealand Government on running events and the current COVID-19 global pandemic, we have decided to take this year’s MobileTECH Ag 2020 event online – and run a series of interactive technol...

13 March 2020

Launch of the Agritech Industry Transformation Plan

We are pleased to confirm that the Agritech Industry Transformation Plan (ITP) will be officially launched at MobileTECH Ag 2020. Both Phil Twyford, the Economic Development Minister and Damien O’Connor, the Agriculture Ministe...

12 March 2020

Agritech Workshops in April

MobileTECH Ag 2020 is now only weeks away. Hundreds of primary sector leaders, developers and early adopters will be travelling to Rotorua for NZ’s leading agritech event on the 7-8 April 2020.  “We are pleased to announce ...

10 February 2020

New International Speaker – Jim Wilson

Jim is based in North Carolina, USA and has served in several data-standards-development roles over the past 20 years, covering global standards for agriculture, chemical, aerospace and defence. He is dedicated to promoting and...

4 February 2020

Early-bird Ending

Don’t miss the opportunity to grab your and your colleagues discounted tickets for MobileTECH Ag 2020.  February is fast approaching and April’s MobileTECH Ag 2020 is just around the corner. We have already had a tremendous...

3 February 2020

AR and Exoskeletons Demos for Primary Industry in NZ

MobileTECH Ag 2020 has a bunch of new toys for primary sector delegates to demo at the upcoming event. Next-generation user-interfaces, exoskeletons and more will all be demonstrated in front of over 300 primary sector leaders,...

23 January 2020

Early-bird discounts ending 7 February

Don’t miss the opportunity to grab your and your colleagues discounted tickets for MobileTECH Ag 2020.  February is fast approaching and April’s MobileTECH Ag 2020 is just around the corner. We have already had a tremendous...

6 December 2019

Digital tech leaders line-up for MobileTECH Ag 2020

For the 8th year running, MobileTECH Ag 2020 is posed to, once again, be a major meeting point for agritech companies and industry leaders throughout the country. It’s an event that also sees a strong contingent of Australian...

5 December 2019

Super Early-Bird rates ending – Don’t miss out

With the Christmas holidays quickly approaching, there is no better time to lock on your spot at MobileTECH Ag 2020 and take advantage of the big savings on offer. Our Super Early-Bird rates end on or before Wednesday 18 Decemb...

1 November 2019

Is the primary sector thriving on smart data?

Media Release: 4 November 2019 The adoption of digital technologies is one of the key challenges facing the primary sector. The rapid development of AI, machine vision, automation and robotic technologies has enabled New Zealan...

15 October 2019

MobileTECH Ag 2020 Registrations are Live

We are pleased to announce that registrations for MobileTECH Ag 2020 are now live on the website. There has been a lot of early interest and we expect another big turnout for 2020. MobileTECH Ag 2020 is being held in Rotoura on...

21 August 2019

Call for Speakers – MobileTECH Ag 2020

MobileTECH Ag 2020 is currently in early development. We would like to invite those interested in presenting at next year’s event to register your details and ideas. We hosted 300 primary industry and technology leaders at Mobi...

1 August 2019

Meet our ‘new’ brand, MobileTECH Ag

While MobileTECH has been running for 8 years and is well known within the primary sector, we decided to make a small but significant change to the event name. Next year’s event will be known as MobileTECH Ag 2020. We made this...

11 April 2019

Dates announced for MobileTECH 2020

[Update to dates] We are pleased to announce that MobileTECH 2020 will be returning on 7-8 April 2020 in Rotorua, New Zealand. This will be the 8th annual MobileTECH event and we are looking forward to adding a lot of exciting ...

25 March 2019

MobileTECH 2019 running next week

Only one week to go! Well over 250 technology leaders, developers and early adopters are already registered to attend MobileTECH 2019. This event is running in Rotorua, New Zealand, on the 3-4 April 2019. MobileTECH is an annua...

18 March 2019

Pre-Conference Workshop

PAANZ is hosting a new pre-conference workshop at MobileTECH 2019 on 2 April 2019. MobileTECH will then run on the 3-4 April 2019. Both events are being hosted at the Distinction Rotorua Hotel, Rotorua, New Zealand. The half-da...

6 March 2019

The Growing Agritech Sector

cThe agritech sector has been buzzing since a large Australian event was held last month. In Melbourne, AgriFutures Australia hosted EvokeAG, an event designed to bring together the agritech community. Over 1,100 attendees, inc...

Subscribe to Updates

We appreciate and support our event sponsors

Click here to view all our event sponsors and partners
What Delegates Say
It is the only one of its kind in NZ
This is a national technology event where you will meet future end users
Tech focus, not just farmers
Great list of participants and talks, along with an excellent medium for networking
Reputation – this event has a specific focus on agri sector
We want to be a market disruptor, not be disrupted - MobileTECH is important
I always attend MobileTECH as a regular calendar event
This is the only event that talks tech and application to agri in one place
Have not been to, or come across, anything like this summit before

2020 Speakers

Michelle Sharp

Michelle Sharp

Head of IoT and Head of South Island, Vodafone New Zealand

Michelle is known to many across Canterbury for her transformational leadership role as Chief Executive of Christchurch-based social enterprise Kilmarnock, acclaimed for transitioning Kilmarnock from a charity-based model to one of New Zealand’s leading social enterprises.

Driven by business excellence and social change, Michelle is incredibly excited to embark on this new journey with the team at Vodafone, bringing the best of the world’s digital innovation and inspiration to all New Zealanders and using digital innovation to drive positive impact for our communities.

Jim Wilson

Jim Wilson

President & CEO, OAGi and CTO, AgGateway Global Network, USA
Jim is based in North Carolina, USA and has served in several data-standards-development roles over the past 20 years, covering global standards for agriculture, chemical, aerospace and defence. He is dedicated to promoting and enabling the transition to digital agriculture and improve the efficiency and productivity of data across the sector.

With such a dizzying array of new technology emerging in the agriculture industry, how do growers and the companies that support them anchor their decisions and solutions in a firm foundation? Standards are a key part of that. This session will further explore the interrelationship between standards and competitive advantage.

Jamie Azzopardi

Jamie Azzopardi

Head of The Weather Company, an IBM Business

Weather can impact lives and businesses in ways that you might not have considered, and preparation is critical. Join us to hear how weather forecasting data and analytics provide agribusinesses with access to a variety of weather data feeds that inject a wealth of insights to enable smarter, faster decision-making.

Jamie Azzopardi is the Australian and New Zealand leader for The Weather Company, an IBM Business. A member of the IBM Cloud and Cognitive Leadership team, Jamie is responsible for leading the local sales, operations and services divisions of The Weather Company.

Russell Craig

Russell Craig

National Technology Officer, Microsoft New Zealand

“New Zealand’s agritech industry and opportunities are going from strength to strength. I’m really looking forward to learning about some of the latest innovations and achievements at MobileTech 2020.”

Russell is Microsoft New Zealand’s National Technology Officer and focuses on helping customers understand and realise the broad transformational opportunities enabled by Microsoft’s cloud platform. Russell is currently a board member of the NZ Health IT Industry Association and has been an Executive Councilor of the Artificial Intelligence Forum of New Zealand since its foundation.

Peter Wren-Hilton

Peter Wren-Hilton

Executive Director, Agritech New Zealand

Peter is Executive Director of Agritech New Zealand, co-founder and member of the Australia New Zealand Agritech Council and co-founder of WNT Ventures. Peter works with stakeholders across industry, government, research & investment to connect and assist scale early-stage New Zealand agritech companies with international markets.

As the compliance regulations increase, whilst still maintaining improvements in productivity, decisions on this balancing act will increasingly be data-driven. This will require a massive increase in the number and range of remote sensors providing this data, all the way from the source to the final customer. See how the Agritech industry have started to adopt IoT solutions and how this has massively increased more reliable data records, reduced compliance costs and increased productivity.

David Downs

David Downs

Task Force Lead, NZTE

Hear how an ‘industry transformation’ approach is being designed to accelerate Agritech sector growth.

David is a GM at NZTE, and also leading the ‘All of government taskforce’ on Agritech, defining a way that industry and government working together can accelerate the growth of the sector.

Tim Gentle

Tim Gentle

Founder, Think Digital, Australia

We had print, then radio, then TV, then computers, now we have Immersive Technologies that we can use to communicate with. There is going to be a Paradigm shift in the way we use digital content. Virtual Reality (VR) and Augmented Reality (AR) are no longer gimmicky, they are powerful tools to drive productivity, increase safety and to tell our story.

Tim’s speciality is “Immersive Technologies in Agriculture” and has created #FarmVR and #FarmAR – Virtual Reality and Augmented Reality farming experiences to help educate people where their food comes from, inspire people to consider agriculture as a career pathway and improve productivity in the supply chain.

Andrew Cooke

Andrew Cooke

Managing Director, Rezare Systems

Deeper customer empathy and co-design can help agritech companies produce solutions that deliver greater benefits for farmers and achieve faster adoption. Companies that innovate with their customers and take time to really understand their needs also position themselves to discover the next opportunity.

Andrew is one of the founders of Rezare Systems and gets excited about applying technology and smart science in simple, accessible ways that help farmer businesses and improve environmental impacts.

Lance Bauerfeind

Lance Bauerfeind

Senior Consultant, Company-X

Augmented and Virtual Reality specialist Lance Bauerfeind is a senior consultant at multi-award-winning software specialist Company-X. Lance’s work in the new realities realm is an integral part of the Company-X mission to deliver Silicon Valley level software savvy with a Kiwi can-do attitude.

Businesses are making significant investments into digital transformation and increasingly adopting Internet of Things (IoT), machine learning and cloud technologies. But many fail to consider how to shift day-to-day activities to maximise new technologies – and capture the associated return on investment. Workers are the critical source of productivity gains when you are digitising operations.

Jeremy Suisted

Jeremy Suisted

Innovation Consultant, Rezare

Jeremy is a dynamic mix of innovation-expert and communication-specialist who delivers engaging messages designed to inform and motivate innovative change. Having led design-journeys at organisations including Gallagher, Wintec, Ballance and Hamilton City Council, Jeremy is all about providing long-lasting solutions, that allow for ongoing innovation cultures and future-proofed businesses.

Greg Borman

Greg Borman

CEO, Biosymm

Greg has worked both throughout Australia and London and is the CEO of Biosymm, a company which delivers occupational physiotherapy to corporate clients across Australia and New Zealand. Greg is the past national chair of the Occupational Health chapter of the Australia Physiotherapy Association.

Suit-X is the Ironman of today. This is a physiotherapists perspective on how technology can help shape the future. Although automation is becoming more prevalent, there re still tasks people need to do and an ongoing challenge to make it safe for them to do so. Now there are devices out there that focus on how to assist the individual to perform tasks through a wearable exoskeleton.

Roland Rich

Roland Rich

Technical Lead Software Architect, Cucumber

Roland is a senior architect and software engineer who leads the primary sector innovation team at Cucumber. He has been the lead architect building the Cultivar Management solution “KiwiCloud” for Plant and Food Research.

Good data management is the foundation that supports knowledge-based decision-making and the adoption of new technologies. Follow Plant and Food Research on our journey as they upgrade the data management of the world’s largest kiwifruit breeding programme with Cucumber, all without missing a beat. The destination is a transformation in the way we do research, enabled by scalable, flexible, future-proofed data management.

Event Partners, Sponsors & Supporters

Premium Event Sponsor
Strategic Event Partner
Event Sponsors
Supporting Associations

Sponsorship & Exhibition Opportunities

MobileTECH Ag offers a tremendous opportunity for companies involved in technology and development to maximise their exposure to New Zealand’s primary industry and agritech companies. Sponsors and supporters play an essential role in the continued success and growth of this key technology event and it's mission to help reshape the future of agritech.

Exhibition spaces are always at a premium and we have a well-deserved reputation of providing both sponsors and exhibitors with a unique platform for promoting their products and services to the industry. For a full range of futher sponsorship options and benefits, please contact our Sponsorship Manager, Gordon Thomson, via (+64) 7 921 1384 or

What Sponsors Say

  • “Exceptionally well organised and well attended”
  • “Excellent New Zealand and Australian contacts at this event”
  • "Lots of new connections which we can now collaborate with”

We appreciate the support from our event sponsors


Contact Us


Innovatek Ltd has, over the last decade, delivered an extensive array of over 150 premier conferences, workshops, seminars, managed exhibitions, trade shows and other events throughout New Zealand and Australia.

With a strong background in the forestry industry, its key focus is on delivering technology transfer events for New Zealand and Australia’s primary industries.

The objective is to improve the performance, productive capability and profitability of local businesses throughout these sectors. For more information on Innovatek or the services we supply, see

How can we help?

Feel free to ask a question or simply leave a comment.

Phone Details

  (+64) 7 921 1382
  1800 126 398 (from Australia)

Rotorua Office

Innovatek Ltd
Building X91, Sala Street, Rotorua 3010, New Zealand
PO Box 1230, Rotorua 3040, New Zealand
Ph (+64) 7 921 1382

Dunedin Office

Innovatek Ltd
c/o Distinction Dunedin Hotel, 6 Liverpool Street, Dunedin 9016, New Zealand
PO Box 904, Dunedin 9054, New Zealand
Ph (+64) 3 470 1902