7-8 April 2020, Rotorua, New Zealand

MobileTECH Ag 2020

Brings together 300 technology leaders, innovative developers, early adopters and the next generation of primary industry operators from throughout New Zealand and Australia. MobileTECH is an annual event showcasing the digital technologies transforming the agricultural, horticultural and forestry sectors.

Registrations are Open

Registrations are now live and we look forward to another big event in 2020. Special Super Early Bird Rates are available up to Friday 18 Dec 2019. We also have group discounts a new small farmer/producer rate.

Register Now
Strategic Partner
Media Partner
Event Organiser

Event Details

Find out what's planned for the MobileTECH Ag 2020.

Event Details


We have an exciting programme planned for MobileTECH Ag 2020.

View Programme


Sponsorship and exhibition opportunities are available.


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1 November 2019

Is the primary sector thriving on smart data?

Media Release: 4 November 2019 The adoption of digital technologies is one of the key challenges facing the primary sector. The rapid development of AI, machine vision, automation and robotic technologies has enabled New Zealan...

15 October 2019

MobileTECH Ag 2020 Registrations are Live

We are pleased to announce that registrations for MobileTECH Ag 2020 are now live on the website. There has been a lot of early interest and we expect another big turnout for 2020. MobileTECH Ag 2020 is being held in Rotoura on...

21 August 2019

Call for Speakers – MobileTECH Ag 2020

MobileTECH Ag 2020 is currently in early development. We would like to invite those interested in presenting at next year’s event to register your details and ideas. We hosted 300 primary industry and technology leaders at Mobi...

1 August 2019

Meet our ‘new’ brand, MobileTECH Ag

While MobileTECH has been running for 8 years and is well known within the primary sector, we decided to make a small but significant change to the event name. Next year’s event will be known as MobileTECH Ag 2020. We made this...

11 April 2019

Dates announced for MobileTECH 2020

[Update to dates] We are pleased to announce that MobileTECH 2020 will be returning on 7-8 April 2020 in Rotorua, New Zealand. This will be the 8th annual MobileTECH event and we are looking forward to adding a lot of exciting ...

25 March 2019

MobileTECH 2019 running next week

Only one week to go! Well over 250 technology leaders, developers and early adopters are already registered to attend MobileTECH 2019. This event is running in Rotorua, New Zealand, on the 3-4 April 2019. MobileTECH is an annua...

18 March 2019

Pre-Conference Workshop

PAANZ is hosting a new pre-conference workshop at MobileTECH 2019 on 2 April 2019. MobileTECH will then run on the 3-4 April 2019. Both events are being hosted at the Distinction Rotorua Hotel, Rotorua, New Zealand. The half-da...

6 March 2019

The Growing Agritech Sector

cThe agritech sector has been buzzing since a large Australian event was held last month. In Melbourne, AgriFutures Australia hosted EvokeAG, an event designed to bring together the agritech community. Over 1,100 attendees, inc...

14 December 2018

Blockchain has significant benefits for New Zealand

Distributed ledgers and blockchain are anticipated to provide a significant positive uplift to New Zealand’s economy, according to a new report published. In the report, Distributed Ledgers and Blockchains – Opportunities f...

4 December 2018

A quick look at key speakers for 2019

MobileTECH 2019 aims to highlight some of the brightest minds and exciting technologies within the primary sector. We have pulled together a strong programme for 2019, featuring a wide range of local and international technolog...

4 December 2018

Super Early Bird Ending – Book Now

We are pleased with the early interest in MobileTECH 2019. Registrations are flowing in to take advantage of the big discounts on offer. We are offering special super early-bird and group discounts for everyone registering on o...

17 October 2018

Technology transforming the primary sector

Media Release: 17 October 2018 Solving rural producers’ challenges and improving productivity through technology will be key themes at next year’s MobileTECH 2019. Now in its 7th year, MobileTECH will, once again, bring tog...

17 July 2018

Robotic exoskeletons from SuitX

The front of SuitX’s East Bay headquarters is an empty room. No reception desk, no furniture — it’s about as unassuming as robotics office spaces get. For now, it’s a trial space, where perspective clients can try out t...

17 July 2018

Airobotics makes autonomous drones in a box

Not far from Tel Aviv a drone flies low over a gritty landscape of warehouses and broken pavement. It slowly approaches its home — a refrigerator-sized box inside a mesh fence, and hovers, preparing to dock. It descends like ...

16 July 2018

MobileTECH 2019 Event Dates

We are pleased to announce that MobileTECH 2019 will be returning on 3-4 April 2019 in Rotorua, New Zealand. While this will be the 7th annual MobileTECH, we are looking forward to adding a lot of exciting new content and innov...

30 March 2018

MobileTECH 2018 Event Summary

Close to 300 delegates attended MobileTECH 2018 from throughout New Zealand and Australia – a real who’s who of primary industry and technology leaders. Over 40 speakers covered a wide range of technologies and issues criti...

21 March 2018

MobileTECH 2018 is running next week

We are looking forward to hosting 300 industry representatives at MobileTECH 2018 next week. A lot is planned. Over 40 presentations, discussion panels, demos and TECH Talks. Our mission has always been to create a platform for...

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Event Details

Since 2013, MobileTECH has been the only event of its type to bring together the technology leaders from right across the agricultural, horticultural and forestry sectors under one roof.

MobileTECH Ag 2020 theme is 'Thriving on Smart Data'.

The key message from the last couple of years has been the need to better understand and utilise operational data to make smarter business decisions. New digital technologies like artificial intelligence, machine learning, The Internet of Things (IoT) and robotics, are driving massive change within New Zealand's primary production sector. Our industry leaders are increasingly working alongside agritech companies to develop the tools necessary to compete in both our local and international markets.

The New Zealand agritech sector, which in 2018 exported $1.4 billion worth of agritech products, is expecting substantial growth in 2019 and 2020. Key initiatives, thought organisations like Agritech NZ and Callaghan Innovation, are building significant Government and international support to further capitalise and develop technologies in this sector. It is an exciting time. It is also an important opportunity to create real solutions and improve productivity within the food and fibre sector.

In total, over 2.7 Zettabytes of data exists in our digital universe, with 90% of it created within the last two years. Next year we will generate 1.7 megabytes per person per second. Less than 0.5% of the available data is being analysed.

The New Zealand primary sector is also rapidly accumulating data. Remote sensors are in our fields, GPS units track our vehicles, UAVs and satellites provide imagery data and electronic tags are starting to capture animal biometrics. Smart companies are using this data to solve real-world issues.

5 key discussions at MobileTECH Ag 2020:

  1. What are the key digital technology trends and opportunities for the sector?
  2. How are technologies and innovations are being adopted within agricultural, horticultural and forestry companies?
  3. Can we learn from recent successful case studies between technology developers and industry producers.
  4. Is data ownership, transparency, collection, use and security a major issue moving forward?
  5. As digital technologies transform the industry, how do we integrate the next generation of producers and better engage the existing managers?
Key Technologies

Mobile technologies ⋅ Artificial Intelligence ⋅ Machine learning ⋅ Internet of Things ⋅ Blockchain ⋅ Cloud computing ⋅ Automation ⋅ Advanced sensors ⋅ Platform integrations ⋅ Connectivity ⋅ Big data ⋅ M2M ⋅ Robotics ⋅ Satellite mapping ⋅ Communications ⋅ Data ownership ⋅ Apps and more

Who Attends?

Technology developers and suppliers  –  Corporate producers (large scale farms, orchards and plantations)  –  R&D managers  –  IT managers  –  Entrepreneurial operators  – Early adopters  –  Industry consultants  –  Researchers  –  Public sector organisations

What Delegates Say
It is the only one of its kind in NZ
This is a national technology event where you will meet future end users
Tech focus, not just farmers
Great list of participants and talks, along with an excellent medium for networking
Reputation – this event has a specific focus on agri sector
We want to be a market disruptor, not be disrupted - MobileTECH is important
I always attend MobileTECH as a regular calendar event
This is the only event that talks tech and application to agri in one place
Have not been to, or come across, anything like this summit before


We have been working closely with a wide range of New Zealand, Australian and international primary industry companies, technology developers, service suppliers, researchers and government bodies to develop a practical two-day programme for MobileTECH Ag 2020. If you have any questions about the programme, or keen to integrate other activities, please contact Ken Wilson via or (+61) 452 262 337.

MobileTECH Ag 2020 Programme

Day One | Tue 7 April 2020

9.50amWelcome & Introductions

Session 1: Setting the Scene - Primary Sector, Technology and Global Developments

10.00amAn international perspective on technology adoption and development within the primary sector
Opportunities and challenges
Dr Mike Briers, CEO, Food Agility, Australia
10.30amIBM is using its supercomputing and AI smarts to change how we understand and forecast weather for rural businesses
Jamie Azzopardi, Oceania Head of The Weather Company, IBM, Australia
11.00amA critical update on NZ's international agritech growth - and what this means for the local industry
Peter Wren-Hilton, Executive Director, Agritech New Zealand
11.30amMobile connectivity and rural NZ - what is the current state of play with 4G, 5G and specialised IoT networks and how will this impact the sector in the future?
Craig Young, Chief Executive, TUANZ
12.00pmLunch & Networking

SESSION 2: Tech Futures - what is the next big thing?

1.30pmArtificial intelligence - we are only just scratching the surface
Russell Craig, National Technology Officer, Microsoft New Zealand
2.00pmImmersive technologies are changing how the primary sector works, plays and promoted
Tim Gentle, Founder, Think Digital, Australia
2.30pmThe future of robotics within the primary sector
3.00pmAfternoon Tea & Networking
3.30pmSpecial Panel Discussion:
Overcoming the challenges with industry adoption
4.30pmTECH Talks: Short presentations on new product innovations
5.00pmRefreshments & Networking

Day Two | Wed 8 April 2020

SESSION 3: Targeting Big Issues with Technology

8.30amTackling food waste by becoming a data-driven business
Jonathan Morgan, Chief Technology Officer, Autogrow
9.00amCase Study: Empowering the worker
How businesses are using head mounted displays and voice recognition software to streamline productivity
Lance Bauerfeind, Senior Consultant, Company-X
9.30amCase Study: Real-world applications for the Internet of Things for primary sector producers
As the compliance regulations increase, whilst still maintaining improvements in productivity, decisions on this balancing act will increasingly be data driven. This will require a massive increase in the number and range of remote sensors providing this data, all the way from the source to the final customer. The presentation will present a number of case studies of some those in the Agritech industry which have started to adopt IoT solutions and how this has massively increased more reliable data records which in turn has reduced compliance costs whilst seeing increasing levels of productivity.
Loïc Barancourt, CEO, Thinxtra
10.00amMorning Tea & Networking
10.30amInventory Optimisation - using big data analysis to tackle the complex decisions in horticulture
Dean Wood, Business Manager, Cucumber
11.00amCase Study: The world's first livestock virtual fence system - tested right here in NZ
Jason Chaffey, CEO, Agersens, Australia and Sarah Adams, eShepherd Global Business Development Manager, Gallagher

SESSION 4: Turning an idea into a game changer

11.30pmShowcasing the best agritech ideas from the farmgate
Desi Ramoo, Manager Research Technology & Innovation, Ministry for Primary Industries
12.00pmLunch & Networking
1.00pmHow will the NZ Government support the agritech sector to increase technology adoption by farmers and growers?
David Downs, Agritech Task Force Lead
1.30pmYoung Leaders Panel
2.00pmCase Study: Taking AI and machine learning algorithms from laptop to industry… and back - an evolution at NZ Plant and Food Research
Peter Jaksons, Data Science Team Leader, Plant and Food Research
2.30pmDesigning Together - How To Empathise, Understand and Build With Your Customer
What it takes to grow an idea into a business
Andrew Cooke, Managing Director, Rezare Systems + Jeremy Suisted, Innovation Consultant, Rezare Systems
3.30pmConference Concludes


Jamie Azzopardi

Jamie Azzopardi

Head of The Weather Company, an IBM Business

Weather can impact lives and businesses in ways that you might not have considered, and preparation is critical. Join us to hear how weather forecasting data and analytics provide agribusinesses with access to a variety of weather data feeds that inject a wealth of insights to enable smarter, faster decision-making.

Jamie Azzopardi is the Australian and New Zealand leader for The Weather Company, an IBM Business. A member of the IBM Cloud and Cognitive Leadership team, Jamie is responsible for leading the local sales, operations and services divisions of The Weather Company.

Russell Craig

Russell Craig

National Technology Officer, Microsoft New Zealand

Russell’s focus is on how digital innovations are transforming the NZ economy. NZ is world-leading and it is exciting to see the opportunities this creates for the sector. Russell works with public and private sectors on technology strategy and policy, is on the Executive Council of AI Forum NZ and a Board Member for NZ Health IT.

Mike Briers

Mike Briers

CEO, Food Agility CRC, Australia

The food system as we know it, is on a path towards the most significant agricultural revolution since the inception of commercial farming back in the 18th century.  The new digital forces will be enjoyed right across entire food networks and the real question is, who will be the builders and who will be the bystanders?

Mike was named in the Knowledge Nation 100 as Australia’s chief evangelist for big data and the internet of things (IoT) and appointed Australia’s first Industry Professor of IoT at UTS. He is the Founding CEO of Food Agility CRC and is also a co-founder and Director of the Internet of Things Alliance Australia and of the Knowledge Economy Institute

Daivd Downs

Daivd Downs

Task Force Lead, NZTE

Hear how an ‘industry transformation’ approach is being designed to accelerate Agritech sector growth.

David is a GM at NZTE, and also leading the ‘All of government taskforce’ on Agritech, defining a way that industry and government working together can accelerate the growth of the sector.

Tim Gentle

Tim Gentle

Founder, Think Digital, Australia

We had print, then radio, then TV, then computers, now we have Immersive Technologies that we can use to communicate with. There is going to be a Paradigm shift in the way we use digital content. Virtual Reality (VR) and Augmented Reality (AR) are no longer gimmicky, they are powerful tools to drive productivity, increase safety and to tell our story.

Tim’s speciality is “Immersive Technologies in Agriculture” and has created #FarmVR and #FarmAR – Virtual Reality and Augmented Reality farming experiences to help educate people where their food comes from, inspire people to consider agriculture as a career pathway and improve productivity in the supply chain.

Jason Chaffey

Jason Chaffey

CEO, Agersens, Australia

Digital paddock technologies have the power to connect millions of farms global to bring about change locally. Agersens is leading this change through its virtual paddock technology, eShepherd. New digital systems, like eShepherd, aim to revolutionise livestock management and give farmers direct control of pastoral assets, rotation and livestock movement.

Originally from rural NSW, Jason was a co-founder of Agersens and has overseen the development and international trial programs for eShepherd.


Sponsorship & Exhibition Opportunities

MobileTECH Ag 2020 offers a tremendous opportunity for companies involved in technology and development to maximise their exposure to New Zealand’s primary industry and agritech companies. Sponsors and supporters play an essential role in the continued success and growth of this key technology event and it's mission to help reshape the future of agritech.

Exhibition spaces are always at a premium and we have a well-deserved reputation of providing both sponsors and exhibitors with a unique platform for promoting their products and services to the industry. For a full range of sponsorship options and benefits please contact our Sponsorship Manager at (+64) 7 921 1384 or

What Sponsors Say

  • “Exceptionally well organised and well attended”
  • “Excellent New Zealand and Australian contacts at this event”
  • "Lots of new connections which we can now collaborate with”
Strategic Event Partner
Event Sponsors
Supporting Associations


Distinction Rotorua Hotel, Rotorua, New Zealand

390 Fenton Street, Rotorua, New Zealand

With its beautiful garden setting and located just minutes from the city centre, Distinction Rotorua Hotel is the perfect place to relax and unwind after a big day at the conference. After the event, this hotel is also a great base to enjoy the wealth of attractions and activities Rotorua has to offer.

For further information about the hotel can be found on their website

Special accommodation rates:

  • $170 Superior Room | single, double or twin share
  • $190 Deluxe Room | single, double or twin share
  • $230 Junior Suite | single or double share
  • $250 Executive Suite | single or double share

All rates include GST and are per room per night.

Book Accommodation


Super Early Bird Rates
(Ends 18 Dec 2019)

Conference Rate

(1 or 2 delegates. Rates are per delegate.)

$650 + GST per person

Group Rate

(Group registrations are 3 or more delegates. Rates are shown per delegate.)

$550 + GST per person

Supporting Organisation Rate

(with discount code)

$750 + GST per person

Small Independent Farmer/Grower/Producer*

$350 + GST per person

* The Small Independent Farmer/Grower/Producer rate is reserved for small farmer/grower/producers that employ less than five full-time staff and where farm or crop management/ownership is the attendee's primary full-time occupation. Registration is at the discretion of the Event Organiser.

Please Note
  • All rates are Per Person and GST is 15% GST.
  • A credit card fee of 2.5% applies to credit card transactions.
  • The Supporting Association Rate is available to all Supporting Association Members listed on this page. A discount code is required and can be obtained by contacting your Association directly.
  • To be eligible for any special rates, registrations and payment must be received on or BEFORE the dates listed. All discounts require payment at the time of registration and before the cut-off date in order to receive any discount. Any additional discounts offered (including group discounts) require payment at the time of registration.
  • Your conference registration payment covers the morning and afternoon teas, lunches, refreshments, networking drinks session, a conference handbook and access to presentations (electronic download for those presentations where presenter approval has been given).
  • Cancellation policy: For cancellations made on or before Friday 28 February 2020, a 10% administration fee applies. Cancellations received after this date are non-refundable, however, they are transferable. Please allow 30 days for refunds to be processed.
  • If you wish to transfer your registration to another individual from within your company, please provide us with at least 24 hours advance notice.
  • The organisers reserve the right to change the programme when required.
  • The Small independent farmer/grower/producer rate is reserved for small farmer/grower/producers that employ less than five full-time staff and where farm or crop management/ownership is the attendee's primary full-time occupation. Registration via this option is at the discretion of the Event Organiser.
  • Click here for additional terms and conditions.

Register Now

Contact Us


Innovatek Ltd has, over the last decade, delivered an extensive array of over 150 premier conferences, workshops, seminars, managed exhibitions, trade shows and other events throughout New Zealand and Australia.

With a strong background in the forestry industry, its key focus is on delivering technology transfer events for New Zealand and Australia’s primary industries.

The objective is to improve the performance, productive capability and profitability of local businesses throughout these sectors. For more information on Innovatek or the services we supply, see

How can we help?

Feel free to ask a question or simply leave a comment.

Phone Details

  (+64) 7 921 1382
  1800 126 398 (from Australia)

Rotorua Office

Innovatek Ltd
Building X91, Sala Street, Rotorua 3010, New Zealand
PO Box 1230, Rotorua 3040, New Zealand
Ph (+64) 7 921 1382

Dunedin Office

Innovatek Ltd
c/o Distinction Dunedin Hotel, 6 Liverpool Street, Dunedin 9016, New Zealand
PO Box 904, Dunedin 9054, New Zealand
Ph (+64) 3 470 1902